In current digital marketing and online advertising scenario, every business, be it a small start or an MNC, every brand wants to increase its visibility and reach the right audience at the right time. One of the fastest and simplest ways to make that happen is through PPC (Pay-Per-Click) advertising. Unlike traditional marketing, PPC lets you reach potential customers who are actively searching for your product or service. But before you start, every brand has a few common questions related to PPC advertising. In this blog, we’ll break down the most frequently asked questions about PPC campaigns in the simplest manner possible i.e. avoiding using any jargon, just clear answers that help you make smart decisions for your business.
What Platforms Do You Use for PPC Campaigns?
The beauty of PPC advertising is that it’s flexible, versatile and adaptable. With PPC advertising, you can run your campaigns on multiple platforms depending on where your audience spends their time.
The most common and effective platforms we use for PPC campaigns include:
- Google Ads: This is the most popular PPC platform and a great way to reach people who are actively searching for something on Google. It includes search ads, display ads, shopping ads, and even YouTube ads.
- Social Media platforms (Instagram and Facebook): If your business depends on visual appeal or wants to build strong brand awareness, Meta platforms or social media platforms are excellent. They allow you to target audience based on their interests, behavior, and demographics.
- LinkedIn Ads: Perfect for B2B businesses that want to connect with professionals or decision-makers.
- Other Niche Platforms: Depending on your target audience, platforms like Twitter, Pinterest, or Amazon Ads can also turn out to be effective platforms for PPC.
Each platform serves a different purpose. For example, Google Ads is best when people already have buying intent, whereas Intsagram is great for creating awareness and attracting new customers for your brand.
At Kedar Beyond Creation (KBC), when we plan the campaign for your brand, we carefully select the platforms that give you enhanced online visibility and return on investment (ROI), not just the ones everyone else uses.
How Much Budget Do I Need to Run a Successful PPC Campaign?
One of the biggest myths about PPC is that you need an expensive budget to make it work. But that’s not true. The right budget for your PPC campaign depends on your business goals, industry, location, and competition level.
- Establish a Minimum Viable Budget: A lot of brands start out their PPC campaign with a ₹500–1,000 daily budget. This enables you to experiment, discover what works, and make necessary adjustments.
- Take into account Cost-Per-Click (CPC): In certain sectors, a click may cost ₹10, but in highly competitive sectors like finance or real estate, it may cost more than ₹100.
- Make Time for Testing: Learning usually takes up the first few weeks of your campaign. We’ll collect data from your ads and optimize them for improved performance.
- Scale Gradually: To maximize return of investment spen on ads, we scale your budget after determining which audiences, keywords, and creative work best.
- Balance between Awareness and Conversions: A smart PPC plan allocates funds between raising awareness and producing leads or sales.
A well-planned campaign, even with a modest budget, can give you measurable and sustainable growth. What matters most is how strategically the budget is used, not just how big it is.
3. How Do You Choose the Right Keywords for PPC Ads?
The important fact for PPCs is that keywords are the backbone of a successful PPC campaign. Choosing the right ones can mean the difference between wasted ads spends and a campaign that drives real business. Here’s how we carefully select the best keywords for your ads:
- Understanding Your Business Goals: First get a clear picture of your products, services, and the type of customers you want to attract.
- Customer Mindset: Understand what your customers think like. What phrases would they use to search for your product or service online? For example, someone looking for a digital marketing agency may search “best PPC services company near me” rather than using very technical terms.
- Keyword Research Tools: Use reliable tools like Google Keyword Planner and SEMrush to identify keywords with high search volume and the right intent.
- Focus on Intent: Not all keywords bring the same kind of traffic. We choose keywords that attract people who are ready to take action — like buying, booking a call, or filling out a form.
- Long-Tail Keywords: These are more specific keyword phrases, like “affordable digital marketing services for small businesses,” which often cost less and convert better.
- Negative Keywords: Just as important as the ones we include, we also list the keywords we don’t want your ads to show for. This helps avoid wasting your budget on irrelevant clicks.
Developing a keyword strategy is a continuous process. It is a continuous procedure. To make sure the right people are always seeing your ads, at Kedar Beyond Creation (KBC): the leading ppc services agency delhi ncr, we constantly review and improve your keyword list.
Why Strategy Matters More Than Just Running Ads
Many brands think that all it takes to run a PPC campaign is to create an advertisement and click “start.” However, a campaign’s strategy is what really makes it successful. Setting specific, attainable goals and determining the appropriate platforms and audience are two components of a successful PPC strategy. Testing messaging and ad creative; monitoring and evaluating outcomes; and routinely improving for improved performance.
PPC can help your business generate qualified leads, increase visibility, and boost sales more quickly than many traditional marketing methods when all these steps are taken together.
KBC: Your right partner for PPC campaigns
If PPC is new to you, handling everything on your own can feel overwhelming. From selecting platforms to writing ad copies and tracking performance, it requires time, attention, and expertise. At Kedar Beyond Creation (KBC), we aim to provide your brand an edge. Our PPC Professionals bring years of experience, understand market trends, and know how to get the best results with the right budget. At KBC, your right choice for pay per click management agency delhi ncr, we don’t just run your ads we help you build a clear roadmap for your campaign, so every rupee you spend works harder for you.